The promoter will then be betting on getting enough tickets sold through the door to cover expenses. The final figure is then split between the promoter and the artists.Īlternatively, the promoter could get the artist on an upfront fee. This means that you consider all of the money made by the event and deduct the expenses. Music promoters tend to operate on a share of the net income of the event. ![]() Whilst smaller venues will have lower costs, it’s harder to get bigger acts and sell lots of tickets. How much does a music promoter make?Ī promoter’s cut of income can vary significantly depending on the arrangement with the artist and the tickets sold. ![]() Although bar staff are usually paid by the venue, it could be the venue manager promoting the show. This can include audio engineers, security and even bar staff. A promoter will need to front for the venue and also the staff to run it. It can cost a lot of money to put on a show. However, profits aren’t always guaranteed, which makes being a promoter in the music industry a hard way to make a living. Music promoters make money from events through their cut of the profits. Organise the running of the event, selling tickets and making sure everything is running to plan and everyone is happy.Set up sound check times and the running order of the show.Make sure everything the act needs is in place – stage equipment, accommodation, rider, etc.Promote the upcoming gig this can be to the local press and radio, put up posters, social media, hand out flyers and email their mailing list.Negotiate a deal with the artist for the gig – what fee or ticket split will be paid?.Book a venue for that agreed upon date.Liaise with artists or agents to agree on a date for performance.If a promoter can work their way up to this stage then they could find themselves in a pretty rewarding career. More coordination and bigger crowds are expected. The role becomes more challenging as artists and venues get bigger. Once the acts and venue are booked, the promoter is responsible for promoting the show and getting as many people through the doors as possible. We haven’t even gotten to the promoting side yet. They also need to work with the venues and run the event. However, finding and coordinating talented acts with buzz is only one side of the role. Promoters essentially need to be able to find local acts and book them for gigs at venues. The live event industry is a hard one to crack and there are a lot of skills that promoters need. However, it is not simple to carve out a career as one. The role of a music promoter in the music industry is quite simple, promote artists. But what do they have to do and how do they make money? What is the role of a music promoter? It can be quite an appealing career path and some artists end up promoting alongside performing. ![]() Some promoters go on to create incredibly lucrative careers for themselves. They are heavily involved in promoting the show because they need to sell as many tickets as possible. They are responsible for running the show and finding new talent. What promoters do can be a mystery so we will try and clear everything up for you.Ī music promoter coordinates with artists and venues to put on and promote events. If you want to be a famous performer and play big shows and festivals then you will have to work with promoters for your shows. Music promoters are incredibly important players in the music industry.
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